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Post by bluebeard on Feb 10, 2015 15:34:37 GMT
So, USL Pro are launching a massive rebrand today - they are pushing for D2 status, and have gone for a bit of a 70s chic thing with the new logo. What do you think, and say why below. |
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Post by moquah2595 on Feb 10, 2015 15:59:47 GMT
I think it is a positive move and solidifies the "partnership" with MLS, with MLS also re-branding recently. With the increased support and unprecedented momentum soccer has shown recently in this country now is the right time to establish themselves for the next generation.
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Post by knabelism on Feb 10, 2015 18:11:01 GMT
Love the re-brand. It feels more professional than semi-pro, and to be honest, it needs to stand alone as a professional league, not just the pro level of USL soccer.
Don't love the logo. In a time when the other two prominent leagues are looking forward in their respective brands & visions, USL took a step back on the design front. The logo needed changing, and for the league to be expanding & gaining ground on the American soccer landscape, now was the perfect time. But the logo itself is not at all exciting or forward-thinking, and just leaves you wondering why a league with so much to be excited about chose such a bland, stale look. The league doesn't have 70's history/tradition to give a nod to, so I don't understand what they're going for. To me, it just feels like they're reaching for a look they think people will find trendy or cool, instead of one that actually represents the league and where it's going.
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Post by kross92 on Feb 11, 2015 2:29:39 GMT
I think it's a step in the right direction but they could have done a little better job with the logo. I don't think it's something that will hold up for a long period of time, however, moves like this will help the league continue to grow in popularity as it solidifies itself as #2. I thought what MLS did recently was kind of cool, and I like that USL is following that trend, but once again they fell a bit short with it this time. 6.5/10
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Post by speakelcfc on Feb 11, 2015 16:52:59 GMT
Love the new website. Makes the league seem more professional and actually puts MILB to shame.
Love that they got rid of "PRO" and is now just USL
Love the new USL Daily feature
Like the new logo. Here is why. It is clean. It is simple. It looks good in print and the idea of each team creating their own version is unique. It isn't the new MLS logo which I am a huge fan of, but it is an enormous step up from the previous look.
Overall, I'll give the league an 8/10 on the rebranding. Huge step forward for the league.
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Post by knabelism on Feb 12, 2015 13:49:29 GMT
I didn't mention the website in my original comment, but yeah, you're absolutely right. The old site looked like it was put together on blogger (no disrespect to whoever made it). It was just very dated. The new look is a huge plus.
I will give it to you that the team-specific look of the logo is pretty awesome; I like that MLS is doing that as well. I'm just not big on the retro-for-the-sake-of-retro look, but that may just be me. Who knows? It might grow on me.
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